Putting your QR code on printed business cards: layout, files and a proof checklist

Putting your QR code on printed business cards: layout, files and a proof checklist — Online Business Cards

By Online Business Cards Editorial Team | Published | Updated | Sharing your card

Still handing out paper? Print the QR code for your digital card on it, keep the printed details short, and check a proof before you order a full run.

Plenty of people who have a digital business card still keep a box of paper ones. Some clients expect them, some events hand out goody bags, and some conversations end with someone holding out their own card and waiting for yours. The best way to make those paper cards work harder is to print the QR code for your digital card on them, so the paper leads to details that are always up to date.

We do not print cards: we sell digital profiles, built and hosted by our platform partner. This guide is for you and whoever prints your cards, whether that is a local printer, an online print service or a friend with design software. It covers what to print, where the code goes, which file to send and how to check a proof before you pay for a full run.

Why put the code on paper at all

A paper card has two weaknesses. It goes out of date the moment your phone number, job title or address changes, and it only holds a few lines. A QR code that opens your digital card fixes both. The paper only needs the details that rarely change, and everything else, such as your services, gallery, documents and booking link, lives online where you can edit it.

Because the code opens your card's link, and that link stays the same when you edit your profile, a printed code keeps working after you change your details. You only need to reprint when something printed on the paper itself changes.

Decide what stays on paper and what moves online

The shorter the printed card, the longer it lasts. A good split looks like this:

Print on the card:
  • your name, and your business name if it is different;
  • one line saying what you do;
  • one way to contact you that rarely changes, such as a main email address;
  • a short web address for your digital card, for anyone who cannot scan;
  • the QR code, with a line telling people what it opens.
Keep online only:
  • mobile numbers you might change;
  • opening hours, prices and offers;
  • social media accounts;
  • portfolios, brochures, menus and booking links.

If you run a limited company, check what your business documents must show. Our startup set-up guide covers the registered details that apply to companies.

Front or back?

The standard UK business card is 85 × 55 mm, which is not much space. There are two common layouts:

Layout | Front | Back

Code on the back | Name, role, business, one contact detail | QR code, one line of text, short web address

Code on the front | Name, role and QR code side by side | Logo, or left blank

Code on the back suits most people because it keeps the front clean. Code on the front suits minimal designs and one-person businesses.

If you put the code on the back, add a small note on the front, such as "Scan the back to save my details", so people know to turn it over.

Size and space on a small card

On a card held in the hand, treat about 2 cm across as a practical minimum for the code, and leave a clear border around it with no text or lines touching it. Our QR code size and placement guide explains the quiet zone and contrast rules in detail.

Two print-specific points matter as well:

  • Keep the code inside the safe area. Printers trim cards after printing, and the cut can move slightly. Your printer will tell you how far inside the edge important content should sit; a few millimetres is typical. A code that runs close to the edge can lose part of its border.
  • Do not let background artwork bleed under the code. If your design has colour running off the edge of the card, put the code on a plain light panel.

What to print next to the code

A code on its own makes people guess. Add one short line that tells them what they will get, for example:

  • "Scan to save my contact details"
  • "Scan to see my work and book"
  • "Scan for my portfolio and prices"

Underneath, print the web address as text. Some people prefer to type it, some phones will not scan in poor light, and a typed address works when the code is damaged.

Which file to send your printer

The code should be crisp, with sharp square edges. Blurry or stretched codes are one of the main reasons printed cards fail.

  • Ask your printer which format they want. Many prefer a vector file, such as SVG, PDF or EPS, because it stays sharp at any size. Otherwise, a large PNG works.
  • Do not use a screenshot. Screenshots are usually low resolution and may include part of your phone screen.
  • Do not stretch or squash the code. Resize it by holding the proportions, so it stays square.
  • Keep it dark on light. Black on white is the safest choice. If you want a brand colour, keep it dark and test it on a printed proof.

Most printers ask for images at 300 dpi at the size they will be printed. If you are not sure how to get a print-quality copy of your card's QR code, contact us before you send your files.

Finishes and card stock

  • Matt or uncoated card is the most reliable surface. Gloss and soft-touch laminates can reflect light into a phone camera.
  • Avoid foil, spot UV or embossing on the code itself. They look smart, but shiny or raised areas confuse scanners. Use them on your logo instead.
  • Dark card stock needs a light panel behind the code, because light codes on dark backgrounds do not scan on every phone.
  • Textured and recycled stock usually works, as long as the code is printed with strong contrast. Test it on a proof.

Check a proof before you order

Ask for a printed proof, or order a small run first. Then:

  1. Scan the printed code with an iPhone and an Android phone.
  2. Scan it at arm's length and close up.
  3. Try it in dim light, such as a hotel bar or an evening event.
  4. Check it opens your live card, not a test version or an old page.
  5. Type the printed web address into a browser and check that works too.
  6. Read every printed detail out loud, including spelling of your name and email address.

If anything fails, fix the file before ordering more. Reprinting a box of cards costs more than one extra proof.

Use a code that will not expire

Some free QR code generators create codes that point to their own redirect service rather than to your page. If that service closes, or a free trial ends, every printed code stops working. Use the QR code that comes with your digital card, which opens your card's own link. Our guide to QR code business cards explains the difference.

When your details change

Edit your digital card, and anyone who scans your printed code sees the update straight away. You only need new paper cards if something printed on them changes, such as your name or main email address. That is why it pays to keep the printed card short and let the digital card do the rest.

Which plan you need

Your digital card's link and QR code come with both of our plans. Brand Presence (£45, one-off) covers your details, social links, documents, gallery, testimonials, templates and analytics. The Business Plan (£90, one-off) adds tools such as enquiries, bookings, contact leads, forms and a CRM, which help when your printed card asks people to book or get in touch. Both are one-off payments. You can compare them on our plans, or read how the QR code business card works.

Read next: Digital business card benefits and use cases and Six ways to share a digital business card, and when each one works best. You can also browse all our guides.

Frequently asked questions

Should the QR code go on the front or the back of a business card?

Either works. The back is the most common choice because it keeps the front clean. If you use the back, add a small note on the front telling people to scan it.

How big should a QR code be on a business card?

About 2 cm across is a practical minimum for a card held in the hand, with a clear border around it. Bigger is easier to scan, so use the space you have.

Will my printed QR code still work if I change my details?

Yes. The code opens your card's link, which stays the same when you edit your profile, so people always see your latest details.

What file should I give my printer?

Ask your printer which format they prefer. A vector file such as SVG or PDF, or a large PNG, is usually best. Avoid screenshots and never stretch the code.

Can I use a gloss or foil finish on the code?

It is best not to. Shiny finishes can reflect light into a phone camera. Keep the code on a matt surface and use special finishes elsewhere on the card.