Online Business Card Analytics: What the Figures Mean
By Online Business Cards Editorial Team | Published | Updated | Online business cards for local businesses
What views, button presses, contact saves and leads can tell a small business, a ten-minute weekly routine, how to test one change at a time and how to export leads on the Business Plan.
Your online business card comes with analytics, so you can see how people use it. The figures are only useful if you know what they mean and what to do about them. This guide explains what views, button presses and leads can tell a small business, gives you a ten-minute weekly routine, shows how to test one change at a time, and covers exporting your leads on the Business Plan.
The names of figures in your dashboard may differ slightly from the ones used here. We describe them in general terms, so the ideas apply whatever each one is called.
What the figures can tell you
Card analytics answer two questions: are people opening my card, and what do they do once they are there?
Profile views
How many times your card was opened. Views tell you whether your link and QR code are working. If views drop, something has stopped sending people to you: a QR code has been covered, a link was removed from your bio, or you have stopped sharing it.
Button and link presses
How often people pressed each button or link, such as Call, WhatsApp, a document or your website. These tell you what visitors want. If most people open your price list and few press Call, prices are the question on their mind.
Contact saves
How often people saved your details to their phone. A save means someone expects to contact you again, which is valuable for trades and appointment businesses.
Leads, bookings and subscribers (Business Plan)
These are not analytics figures as such, but they are the results that matter most. Count the enquiries, bookings and subscriber sign-ups you receive through the card each week. They are the closest thing to customers.
Turning figures into actions
Figure | What it usually means | What to do
Views are low | Few people are reaching your card | Share the link in more places: WhatsApp away message, email signature, invoices, the van
Views drop suddenly | Something stopped sending people | Check your QR codes are visible and your bio and Business Profile links still work
Many views, few button presses | People open the card but do not act | Move your main button higher and make the header clearer
One document gets most presses | That is what people want to know | Bring its key information onto the card, such as top prices in the products section
Website presses are high | Visitors want more depth | Make sure your website answers what they came for
Few contact saves | Visitors see no reason to keep you | Make the save-contact button easier to find and explain why: "Save us for your next service"
Many views, few enquiries or bookings (Business Plan) | Something stops people at the last step | Shorten your form, check your available times, or move the booking button up
None of these patterns proves a cause. They point you to the most likely thing to check.
A ten-minute weekly routine
Pick a quiet time, such as Monday morning, and do the same five steps each week.
- Write down this week's figures (2 minutes). Views, presses on your main button, contact saves, and the number of enquiries or bookings. A note on your phone is enough.
- Compare with last week (2 minutes). Up, down or about the same? Ignore small changes. A few views either way is normal.
- Look for one surprise (2 minutes). A button nobody presses, a document everyone opens, a sudden drop.
- Follow up leads (3 minutes). Reply to any enquiry you have not answered, and mark each lead in the CRM: new, quoted, booked or not going ahead.
- Decide on one action (1 minute). One change to try this week, or nothing if things are working.
Test one change at a time
The temptation is to change everything at once. Then, if things improve, you do not know why. Change one thing, wait, and compare.
How to run a simple test
- Pick one change, such as moving the booking button above the gallery.
- Note the date and your current figures, such as bookings per week.
- Leave it for at least two to four weeks. Small businesses have quiet and busy weeks, so one week tells you little.
- Compare like with like. Do not compare a bank holiday week with a normal one.
- Keep it or reverse it, then pick the next change.
Changes worth testing
- Moving the booking or enquiry button higher.
- Rewriting your header line to say what you do and where, more plainly.
- Putting your three most-asked-about prices in the products section instead of only in a document.
- Changing the order of sections so photos come before the about text.
- Shortening your enquiry form. Our guide to an online business card enquiry form explains which fields to keep.
Example: one change, one month
This is an Example for a made-up dog groomer, not a real customer.
- Week 0: Lots of views from her van's QR code, but few bookings. Most visitors press the price list document.
- The change: She adds her three main grooms, with prices, to the products section, directly above the booking button.
- Weeks 1 to 4: She writes down bookings each Monday. Document presses fall, because people see the prices straight away, and bookings rise.
- The decision: She keeps the change. Next month she tries a shorter header line.
The example shows the method, not a promised result. Your figures will be different.
Exporting your leads (Business Plan)
On the Business Plan, enquiries are saved as contact leads, and you can export them. Export is useful to:
- bring leads into your own spreadsheet or customer list;
- see how many enquiries became paid work over a month or a year;
- keep your own copy of the details you collected.
Handle exports carefully. They contain personal data, so store files somewhere secure, share them only with people who need them, and delete old exports you no longer need. Only use exported details for the purpose people gave them for. Adding them to a marketing list needs their consent.
What analytics cannot tell you
- Who exactly visited. Views are counts, not names.
- Why someone did not act. Ask customers how they found you and what nearly put them off.
- Sales. A booking or enquiry is not a sale. Track which leads became paid work yourself, in the CRM or a spreadsheet.
- Your Google ranking. Card figures show what happens on your card, not where you appear in search.
If you are just starting, our online business card launch checklist covers the first 30 days, including your first analytics check.
Which plan?
Analytics come with both plans: Brand Presence is £45 and the Business Plan is £90, each paid once. The Business Plan adds the things worth measuring most: bookings, enquiries, leads, a CRM, a reviews button, subscribers and export. Our online business card that collects reviews and leads page shows both. More guides are in the journal.
Frequently asked questions
What do online business card analytics show?
They show how often your card was opened and what people did there, such as pressing buttons, opening documents or saving your contact. The exact names may differ in your dashboard. On the Business Plan, you can also count enquiries, bookings and subscribers.
How often should I check my analytics?
For about ten minutes once a week. Write down the same few figures each time, compare with last week, follow up leads and decide on one action.
What does it mean if people view my card but do not book?
Usually that something stops them at the last step. Try moving the booking button higher, showing prices on the card itself, or checking that your available times suit your customers.
How do I know if a change worked?
Change one thing at a time, note the date and your figures, and wait at least two to four weeks before comparing. Compare similar weeks, not a holiday week with a normal one.
Can I export my leads?
Yes, on the Business Plan. Export downloads your leads for a spreadsheet or other software. Store exports securely, use them only for the purpose people gave their details for, and delete old files.
Do analytics tell me who visited my card?
No. Views and presses are counts, not names. You only get someone's details when they choose to send an enquiry, book or sign up.