Digital business cards for wedding and event planners: from first enquiry to booked date

By Online Business Cards Editorial Team | Published 2026-10-31 | Updated 2026-11-01 | By profession

Most bookings start with "are you free on our date?". How planners can set up a card that shows their work, answers that question and turns fair and venue conversations into real enquiries.

For a wedding or event planner, most new work starts the same way: someone sees your work, asks whether you are free on their date, and wants a rough idea of cost. A digital business card can handle all three from one link, whether you are standing at a wedding fair, chatting to a venue manager or replying to a message. This guide covers how planners can set one up so that conversations turn into proper enquiries, without overpromising or breaking the rules on reviews and prices.

What couples and clients want to know first

Before anyone books a call, they are usually trying to answer four questions:

Do I like their style? Your portfolio does most of the work here.
Can I trust them? Reviews, how long you have been planning and the kinds of events you have run.
Are they free and in my area? The date, the region and the type of event.
Roughly what will it cost? Not a full quote, but enough to know whether to keep talking.

Put the answers to those questions near the top of your card and you will spend less time on enquiries that were never going to book.

Your portfolio: show the work, with permission

The Gallery feature lets you show finished events. A few points make it more useful and keep you on safe ground:

Choose a small set of your best work. Eight to twelve strong images across different types of event say more than fifty similar ones.
Get the photographer's permission and credit them. Under UK copyright law, the photographer usually owns the copyright in their photos unless they took them as an employee or have agreed otherwise in writing. Ask before you use their images, and credit them.
Check with clients before you post their event. Couples and corporate clients may not want their day shown publicly, and guests have not agreed to appear in your marketing. Choose images of details and venues where you do not have clear permission for people.
Describe each event briefly, such as "Barn wedding, 120 guests, Cotswolds". It helps people picture their own event.

Reviews and testimonials that people can trust

Testimonials matter in this trade, and the rules on them are now strict. Under the Digital Markets, Competition and Consumers Act 2024, fake reviews and reviews given in return for a hidden incentive are banned, and businesses that publish reviews must take steps to prevent them. The Competition and Markets Authority has published guidance explaining what this means.

Use your clients' own words, with their permission.
Do not edit a review in a way that changes its meaning, and do not show only the good ones while implying they are all you have.
Do not offer discounts or gifts for reviews unless you make the incentive clear, and remember Google does not allow incentives at all. Our guide to asking for Google reviews explains how to ask in a way that works.

The Testimonials feature shows them on your card, and the Get Reviews section in the Business Plan gives your review link its own place, so it is easy to send to clients after the event.

An enquiry form that checks the date first

The Enquiries and Forms features in the Business Plan let people send you the details you need to reply properly. For planners, a short form usually beats a long one:

name, email and phone;
the event date, or "flexible";
the type of event and the area or venue, if they have one;
an approximate guest count;
a budget range, chosen from a short list;
how they heard about you.

Leave detailed questions, such as dietary requirements, accessibility needs and guest lists, until after they book. Some of those details can reveal health or religious information, which UK GDPR treats as special category data, and you do not need them at enquiry stage. Our plain-English UK GDPR checklist explains what to tell people when you collect their details.

If you prefer people to book a short call first, the Bookings feature can sit alongside the form. If you already use a booking or client-management tool, link to it from your card instead.

Talking about price

Many planners prefer not to publish prices, and that is fine. If you do, a "packages from" document is often the most helpful middle ground. Whatever you show, make it accurate and complete. The CMA says traders must show total prices up front, including any charges customers cannot avoid, and it is illegal to hide unavoidable fees until later. If your "from" price excludes VAT or a compulsory booking fee, say so clearly next to it.

Sharing your card where the work comes from

Wedding fairs and showcases. Put your QR code on your stand, and send your link to anyone you talk to properly. Our guide to using a digital business card at events covers before, during and after.
Venues and suppliers. Much of a planner's work comes through recommendations. Send your link to venue coordinators, photographers, caterers and florists you work with, so they can pass on one link rather than a phone number.
Social media. Put your card link in your bio so people who like your posts can check your availability. Our guide to social media on your card explains which accounts to show.
Your email signature. Every reply to an enquiry is a chance to share your portfolio. See our guide to adding your card to your email signature.

Following up without losing anyone

Enquiries from a busy fair weekend are easy to lose. The CRM, Contact Leads and Export features in the Business Plan help you keep track of who you met and move them into the tools you already use. The card scanner turns paper business cards you are handed by suppliers into saved contacts. If you send a newsletter, use the Subscribers feature to collect sign-ups with clear consent, and do not add people to your mailing list just because they made an enquiry.

From first look to booked date

Stage | What the couple or client wants | Card feature

First look | To see your style | Gallery

Shortlist | A rough idea of cost | Packages document

Check availability | Whether you are free on their date | Enquiry form (Business Plan)

Book a call | A time to talk | Bookings (Business Plan)

As a mini-website for a local business

Planners often work within a region, so local search and venue recommendations matter. A card that lists the areas and venues you cover, with reviews and an enquiry form, gives venues one link to pass on and couples one place to check you out.

Which plan suits a planner

Brand Presence (£45, one-off) gives you your details, gallery, testimonials, documents such as package guides, social links and analytics. That is enough if enquiries already come through your website. The Business Plan (£90, one-off) adds enquiries, forms, bookings, review requests, contact leads, subscribers, a CRM, a card scanner and export, which is what most planners who meet clients at fairs and venues find useful. Both are one-off payments, and profiles are built and hosted by our platform partner. Compare both on our plans, or see our guide to what to put on a digital business card before you start.

Frequently asked questions

Can I show photos from weddings I have planned?

Yes, if you have permission. The photographer usually owns the copyright in their photos, so ask them and credit them, and check with your clients before you show their event publicly.

Should I put prices on my card?

You do not have to. If you do, make them accurate and include any charges clients cannot avoid, such as VAT or a compulsory booking fee. A "packages from" guide is a common middle ground.

Can I offer a discount for a review?

Not without making the incentive clear, and Google does not allow incentives at all. Ask every client in the same way after their event, without offering anything in return.

What should my enquiry form ask?

Keep it short: contact details, the date, the type of event, the area, an approximate guest count and a budget range. Leave dietary and accessibility questions until after they book.

Can venues and suppliers share my card?

Yes. Send them your link and they can pass it on by message or email. Anyone who opens it sees your portfolio and can send an enquiry straight away.