Paperless business branding: replacing printed brochures and price lists with your digital business card

By Online Business Cards Editorial Team | Published | Updated | Setting up your card
Price lists go out of date and brochures pile up in boxes. Here is how to move them onto your digital business card so people always open the current version on their phone.
Printed brochures and price lists have a habit of going out of date. Prices change, a service is added, a phone number moves, and suddenly there is a box of leaflets in the corner that nobody wants to hand out. Reprinting costs money and uses paper; not reprinting means customers see the wrong information.
Going paperless does not mean losing your branding. The same logo, colours and words can live on your digital business card, and it can hold these documents too, so the version people open is always the current one. This guide explains how to do it well.
What you can move onto your card
Most small businesses have a few printed items that work better on a card:
Printed item | Where it goes on your card
Price list or rate card | Products section, or a document
Brochure or service guide | Documents
Menu | Documents, or Products for a short list
Portfolio or project sheet | Gallery
Terms, aftercare or care instructions | Documents
Opening hours and location | Your details
The Products section is good for short lists that people scan quickly, such as a list of services. Documents are better for anything longer, or anything people may want to save or forward.
Make documents that work on a phone
A brochure designed for A4 print is often hard to read on a phone. People have to zoom in and scroll sideways. A few changes make a big difference:
- Use a single column. Two- and three-column layouts are hard to follow on a small screen.
- Use larger text than you would in print. If it is readable on your own phone without zooming, you are close.
- Put the most important thing first, such as prices on page one rather than page four.
- Keep it short. A one- or two-page price list is more useful than a twelve-page brochure.
- Compress large images. Big files are slow to open on mobile data. Most PDF tools have an option to reduce file size.
- Create it in a word processor and export to PDF, rather than scanning a printed copy. Scanned pages cannot be read by screen readers and often look blurry. Our accessibility guide has more on this.
Keep one current version
The main advantage of putting documents on your card is that you can keep them current. To make the most of that:
- Date each document, for example "Prices from October 2026". People know they are looking at the latest version.
- Replace rather than add. When you update a price list, swap the old file for the new one, so nobody finds the wrong version.
- Use clear file names such as "Price list, October 2026", rather than "final_v3".
- Set a reminder to check your documents every few months.
Show prices clearly
If you sell to consumers, show prices including VAT and make clear what is and is not included. A price list that hides extra charges loses trust, and UK consumer law expects prices to be clear. If your prices depend on the job, a "from" price with a short explanation is better than no price at all.
Use the gallery for visual work
If your brochure is mostly photos, such as kitchens you have fitted or events you have styled, the Gallery section is usually better than a PDF. Photos load one at a time, people can swipe through them, and you can change them easily. Only use photos you have the right to use, and ask permission before showing clients' homes or faces.
Keep a few printed copies if you need them
Going paperless does not have to be absolute. Some customers prefer paper, and some situations call for it, such as a quote left with a customer after a home visit. Print small quantities when you need them, from the same document that is on your card, so the two always match.
Tell people where to find it
Once your documents are on your card, point people to them:
- "Our full price list is on my card" when someone asks.
- A QR code on your counter or in your window: "Scan for our price list".
- Your card link in your email signature and on invoices.
Our guide to where to put your QR code has ideas for counters, windows and invoices.
Beyond your card: invoices, signatures and shared files
Price lists and brochures are only part of what a small business prints. Three more changes save paper with tools you probably already have.
- Send invoices, quotes and receipts by email. Most accounting software and card readers can do this. You keep records in a safe, backed-up place; the GOV.UK guidance on business records says records can be kept on paper or digitally.
- Use electronic signatures. In England and Wales, the Law Commission confirmed in 2019 that an electronic signature can generally be used to sign a legal document, if the person intends to sign and any formalities are met. Some documents, such as deeds that need a witness, have extra rules, so check if you are unsure.
- Share documents instead of printing them. Keep one shared folder for each purpose, agree that the shared copy is the master, and print only what must be on paper, such as safety notices.
Hosting an event with less paper
If you run networking events, the same thinking applies.
- Before the event: take sign-ups online, ask only for what you need, and send the agenda by email. If you plan to share an attendee list, say so when people sign up and let them opt out. Our UK GDPR checklist explains the basics.
- At the event: keep name badges, but use reusable holders. Put a QR code at the door, around 10 cm across, that opens your card with the agenda and future dates. Our QR code size and placement guide has more detail.
- After the event: follow up by email with your card link, collect feedback with a short online form, and take reusable items home.
- Keep it inclusive: some people have no smartphone or find small screens hard to read. Keep a few printed agendas and paper cards for anyone who asks.
Being honest about the trade-offs
Digital is not automatically greener. Phones, laptops and the internet all use energy and resources, and a device bought just to avoid paper would be a poor trade. These changes work because they use devices you already have to replace paper that is printed often, posted or quickly thrown away.
The environmental side, honestly
Fewer reprints mean less paper, ink and waste, especially for documents that change often. A digital document still has a small footprint, because it is stored and sent over the internet, but for documents that would otherwise be reprinted every few months, digital is usually the lighter option. Our guide to how digital business cards help the environment looks at this in more detail.
As a mini-website for a local business
For a local business, your price list, menu or brochure is often the first thing a new customer looks for. Putting the current version on your online business card, next to your opening hours, reviews and an enquiry button, means one link answers most first questions.
Which plan you need
Documents, products, gallery and your details are all included in Brand Presence (£45, one-off). If you also want customers to send enquiries or book from your card after reading your price list, the Business Plan (£90, one-off) adds bookings, enquiries and forms. Compare them on our plans, or see the digital business card.
Read next: What to put on a digital business card and Digital business card landing page best practices. You can also browse all our guides.
Our guide to a price list on an online business card covers the products section, PDF layouts and showing VAT correctly.
Frequently asked questions
Can I put a PDF price list on my digital business card?
Yes. The Documents section lets you add files such as price lists, brochures and menus that people can open from your card.
How do I make a brochure readable on a phone?
Use a single column, larger text and the most important information first. Keep it short and compress large images so it opens quickly.
How do I stop people seeing an old price list?
Replace the old file rather than adding a new one, date each document clearly, and check your documents every few months.
Should I still print some brochures?
Only if you need them. A small print run from the same document as your card keeps paper and digital versions matching.
How can I run a networking event with less paper?
Take sign-ups online, send the agenda by email, use reusable name badges, put a QR code at the door for event information and follow up by email.
Are electronic signatures legal in the UK?
In England and Wales, the Law Commission confirmed in 2019 that electronic signatures can generally be used to sign legal documents. Some documents, such as deeds, have extra requirements, so check if you are unsure.
What about attendees who do not use smartphones?
Keep a few printed agendas and paper cards available, and help people swap details in whatever way suits them.