Digital business cards for hair, beauty and wellness businesses
By Online Business Cards Editorial Team | Published | Updated | By profession
Salons, barbers, beauty therapists and wellness practitioners live on repeat bookings and recommendations. Here is how to set up a digital business card that helps with both.
Hair, beauty and wellness businesses depend on two things: clients coming back, and clients telling their friends. A small appointment card with the next date written on it has done that job for years. A digital business card can do it better, because it holds your price list, your work, your booking link and your reviews in one place that clients keep on their phone.
This guide is for hairdressers, barbers, beauty therapists, nail technicians, lash and brow artists, massage therapists and similar businesses, whether you run a salon, rent a chair or work from home.
What clients want from your card
Think about the questions clients ask most:
- How much is it?
- When can I come in?
- Where are you, and is there parking?
- What does your work look like?
- What should I do before or after my treatment?
A well set-up card answers all of them, so you spend less time replying to the same messages.
Your details and location
Start with the basics: your name or salon name, phone number, a link to message you, and your address with a map link. If you work from home or travel to clients, say which area you cover rather than giving your home address. Our guide to digital business card privacy covers what to share and what to leave off.
Add your opening hours and anything that helps people find you, such as "Entrance on Mill Lane, two free parking spaces at the back".
Your price list
Clients want to know prices before they book. You can list treatments in the Products section, one item per treatment, with the price and roughly how long it takes. For a long menu of treatments, a document works better. Keep it to one or two pages, date it, and replace it when prices change. Our guide to moving price lists onto your card explains how to make documents easy to read on a phone.
If a price depends on hair length or the time a treatment takes, say so: "Colour from £60, depending on length". Surprises at the till lose clients.
Show your work, with permission
The Gallery is where your card earns its keep. Before-and-after photos, colours, cuts, nails and brows show what you can do far better than any description.
- Ask before you photograph a client, and before you share any photo where they can be recognised. A photo of someone's face is their personal data. A quick "Do you mind if I share this?" and a note of their answer is good practice.
- Use your own photos. Pictures taken from the internet or a product brand may not be yours to use.
- Keep it current. Replace older photos as your style develops.
If you already post your work on Instagram or TikTok, link to those accounts too. Our guide to linking social media to your card covers which accounts to include and in what order.
Make booking easy
On the Business Plan, the Bookings feature lets clients book straight from your card. That is useful when someone opens your card at 11pm and wants to book there and then. If you already use a salon booking system you are happy with, link to it from your card instead.
For treatments that need a consultation or a patch test first, say so clearly next to the booking option, so clients know what to expect before their first visit.
Reviews and recommendations
Recommendations are how many clients find you. Make it easy for happy clients to leave a review:
- Add your review link to your card. On the Business Plan, the Get Reviews section gives it its own place.
- Ask at the right moment, such as when a client says how pleased they are, and show them the QR code on your phone.
- Never offer discounts in exchange for positive reviews, and never write reviews yourself. Fake and incentivised reviews are banned under UK consumer law.
Our guide to getting more Google reviews explains how to find your review link and ask in a way that works.
Aftercare and preparation
Aftercare advice is often forgotten as soon as the client walks out of the door. A short document on your card, such as "Looking after your new colour" or "After your massage", gives clients something to refer back to. You can also include preparation notes, such as arriving with clean, dry hair or avoiding certain products before a treatment.
Keep health advice general and within your training. If a client has a medical question, suggest they speak to their GP or pharmacist.
If you offer aesthetic treatments, take extra care with how you describe them. The Advertising Standards Authority says prescription-only medicines, such as Botox, must not be advertised to the public, so promote a consultation instead.
Keeping clients coming back
- Share your card at the end of every appointment, from your phone or a small QR code sign at the mirror or reception.
- Use Subscribers on the Business Plan to let clients sign up for news, such as new treatments or available last-minute slots. Only send messages to people who have clearly agreed. Our UK GDPR checklist explains what that means.
- Keep your card current when you add treatments or change prices, so clients never turn up expecting an old price.
Where to display your QR code
- On the reception desk or by the card machine
- At each mirror or treatment station
- In the window, for passers-by when you are closed
- On appointment reminder cards, if you still use them
Our guide to where to put your QR code has size tips for each of these.
Appointment card or digital card?
Paper appointment card | Digital card
Next appointment date | Written on by hand | Booking link or bookings (Business Plan)
Price list | No room | Price list document
Your work | No | Gallery, with permission
Reviews | No | Review link
As a mini-website for a local business
Hair and beauty clients usually search nearby, so your card can act as a mini-website for your salon or chair: prices, opening hours, reviews, aftercare notes and a booking button. Link it from your Google profile and Instagram bio so every route leads to the same page.
Which plan you need
Brand Presence (£45, one-off) covers your details, social links, price list, gallery, documents, testimonials and analytics, which is enough to show your work and prices. The Business Plan (£90, one-off) adds bookings, Get Reviews, enquiries, forms and subscribers, which most busy salons and therapists will use. Compare them on our plans, or see the online business card.
Read next: Which industries benefit most from a digital business card? A guide by trade and Digital business cards for sales teams and salespeople. You can also browse all our guides.
Practitioners offering treatments such as massage or aesthetics should also read our guide to an online business card for clinics and therapists, which covers health claims and what not to collect in a form.
Frequently asked questions
Can clients book appointments from my digital business card?
Yes, on the Business Plan, which includes Bookings. If you already use a salon booking system, you can link to it from your card instead.
Can I show before-and-after photos on my card?
Yes, in the Gallery. Ask clients for permission before sharing photos where they can be recognised, and only use photos you took yourself.
Should I put my prices on my digital business card?
Yes, if you can. Clients want to know prices before booking. Where a price varies, show a "from" price and say what it depends on.
Can I offer a discount for a good review?
No. Offering incentives for positive reviews, or posting fake reviews, is banned under UK consumer law. Simply ask happy clients for an honest review.
Can clients book their next appointment from my card?
Yes. Add a link to the booking system you already use on either plan, or use the built-in bookings on the Business Plan.